The iPhone generates the majority of Apple’s revenue, but Services and Wearable, Home and Accessories have both seen increased priority in the past few years, as Apple tries to find new ways to prevent revenue stagnation. Since 2018, Apple has split its business into five segments: iPhone, iPad, Mac, Services and Wearable, Home and Accessories. Apple Music has 72 million subscribers, Apple TV+ has over 40 million.It sold 110 million AirPods and 43 million Apple Watches in 2020.Apple’s home and wearables division grew 25% in 2021.230 million iPhones, 71 million iPads and 20 million Mac and MacBook units were sold in 2020.Apple Services was the second largest division, responsible for 18% of revenue.Apple generated $365 billion revenue in 2021, 52% came from iPhone sales.Note: Apple’s financial year runs from September to September. The past few product launches have been smaller in scope, like the HomePod and AirPod, and Apple fans are clamouring for the next iPhone. This segment alone generated $53 billion revenue in 2020, making it Apple’s second largest segment.Īll eyes are on Apple’s next products, which may include a virtual reality headset and self-driving car. It has also built out its subscription services to include music and video streaming, video games, fitness and cloud storage. AirPods were next, which paved the way for wireless headphones to become mainstream. It launched Apple Watch in 2015, as an accessory to the iPhone which tracks various health and fitness metrics.
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Download ReportĪs iPhone revenues have stagnated, Apple has looked for new ways to generate revenue from the iPhone. It provides an overview of the sector’s financials, usage, downloads, benchmarks and demographics. So you can easily extract graphics and individual data.
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